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However, those who ordered the World Starter Pack had a head-start one week earlier (on 20 th July 2010).

The game was finally released worldwide on 27 th July 2010 via download. A stress test was also conducted to test the servers' capability to handle a lot of traffic. On 5 th March 2010 the first American/European closed beta was released for a limited number of players, and there have been five more betas since, with the number of players being increased each time. The first beta test was held in Taiwan in October 2009, but only for residents of that area. However, intense devotion to finish the product didn't begin until late 2008. The development of this game started prior to the release of Need For Speed: Carbon (2006). The cities were also changed slightly to match the new graphics, and new roads were created to connect both Rockport and Palmont.

The game engine used is the same (EA Graphics Library 3 or EAGL), albeit with many modifications, including new light effects for day-and-night cycle, sharper textures and shadows, more detailed car models, and other improvements. However, unlike Most Wanted and Carbon, World does not have any storyline or characters. World focuses on street racing, performance and visual tuning, and police chases, while adding classic MMO elements to the mixture such as special abilities called Power-ups (which are listed here), a levelling system (up to level 60), Skill Mods that can be bought and installed in each car, and Achievements. The gameplay is also very similar to the one found in Most Wanted and Carbon, including the car's handling.

The game mixes the cities of Rockport ( Need For Speed: Most Wanted) and Palmont ( Need For Speed: Carbon) to create a single map where players can race against each other, enter in pursuits against the cops, or simply free roam. World is a free-to-play MMORG (Massive Multiplayer Online Racing Game), the first MMORG in the Need For Speed series (EA has stated that Motor City Online is not the predecessor of World). Need For Speed: World, formerly known as Need For Speed: World Online, is the 15 th instalment in the long-running Need For Speed series of racing games, co-developed by EA Black Box and EA Singapore, and published by Electronic Arts.